This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application. For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker. Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document. This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Necessary This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service. Experience This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
This service allows this Application to connect with the User's account on the Facebook social network, provided by Meta Platforms, Inc. Permissions asked: device information, Email, Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt out. Storage duration: _fbp: 3 months
This Application uses Trackers to measure traffic and analyse User behaviour to improve the Service.
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation. In order to understand Google's use of Data, consult their partner policy and their Business Data page. Personal Data processed: number of Users, session statistics, Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt Out. Storage duration: _ga: 2 years _ga_*: 2 years
Appsflyer is an analytics service provided by AppsFlyer Ltd. Personal Data processed: Trackers and Usage Data. Place of processing: Israel – Privacy Policy – Opt Out.
This Application uses Trackers to deliver personalized ads or marketing content, and to measure their performance. Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on this Application. This Application participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. This Application uses iubenda (identification number 123) as a Consent Management Platform.
AppLovin (AppLovin Corporation)
AppLovin is an advertising service provided by AppLovin Corporation. Personal Data processed: Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt out.
Unity Ads (Unity Technologies ApS)
Unity Ads is an advertising service provided by Unity Technologies ApS. Personal Data processed: Trackers and Usage Data. Place of processing: Denmark – Privacy Policy.
MobileFuse (MobileFuse LLC)
MobileFuse is an advertising service provided by MobileFuse LLC. Personal Data processed: Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt out.
InMobi (InMobi Pte Ltd)
InMobi is an advertising service provided by InMobi Pte Ltd. Personal Data processed: Trackers and Usage Data. Place of processing: India – Privacy Policy – Opt out. Storage duration: indefinite
Mintegral (Mintegral International Limited)
Mintegral is an advertising service provided by Mintegral International Limited. Personal Data processed: Trackers and Usage Data. Place of processing: China – Privacy Policy – Opt out. Storage duration: indefinite
Yandex (YANDEX, LLC)
Yandex is an advertising service provided by YANDEX, LLC. Personal Data processed: Trackers and Usage Data. Place of processing: Russian Federation – Privacy Policy.
Pangle (BYTEDANCE PTE. LTD.)
Pangle is an advertising service provided by BYTEDANCE PTE. LTD. Personal Data processed: Trackers and Usage Data. Place of processing: Singapore – Privacy Policy – Opt out. Storage duration: id*: indefinite
ironSource (ironSource Ltd.)
ironSource is an advertising service provided by ironSource Ltd. Personal Data processed: Trackers and Usage Data. Place of processing: Israel – Privacy Policy.
Liftoff (Liftoff Mobile, Inc.)
Liftoff is an advertising service provided by Liftoff Mobile, Inc. Personal Data processed: Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt out. Storage duration: indefinite
Digital Turbine (Triapodi Ltd.)
Digital Turbine is an advertising service provided by Triapodi Ltd. Personal Data processed: Trackers and Usage Data. Place of processing: Israel – Privacy Policy – Opt out.
AdMob (Google LLC)
AdMob is an advertising service provided by Google LLC. In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
_gac_: 3 months
_gac_gb_: 3 months
_gcl_ag: 3 months
_gcl_au: 3 months
_gcl_aw: 3 months
_gcl_dc: 3 months
_gcl_gb: 3 months
_gcl_gf: 3 months
_gcl_gs: 3 months
_gcl_ha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
BidMachine (Appodeal, Inc.,)
BidMachine is an advertising service provided by Appodeal, Inc.. Personal Data processed: Trackers and Usage Data. Place of processing: United States – Privacy Policy – Opt out. Storage duration: indefinite
PubMatic (PubMatic, Inc.)
PubMatic is an advertising service provided by PubMatic, Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
COKENBLD: 1 day
DPFQ: 3 months
DPPIX_ON: 20 seconds
DPSync2: 3 months
DPSync3: 3 months
DPSync4: 3 months
FPtrust: duration of the session
HPAUSRBK__: 2 minutes
KADUSERCOOKIE: 1 year
KCCH: 30 seconds
KRTBCOOKIE_[DSPID]: 3 months
KTPCACOOKIE: 1 day
PM-UL-Sync: 1 month
PMDTSHR: 1 day
PMFREQ_ON: 2 seconds
PUBMDCID: 3 months
PUBRETARGET: 3 months
PUBUIDSYNCUPFQ: 3 months
PubMatic: indefinite
PubMatic_GPP: indefinite
PubMatic_USP: indefinite
PugT: 1 month
R_[DSPID]: 3 months
SPugT: 1 month
SSCS: 1 day
SYNCUPPIX_ON: 20 seconds
SyncRTB2: 3 months
SyncRTB3: 3 months
SyncRTB4: 3 months
TEMPHPAUSRBKCNT__: 1 day
UND: 1 hour
USCC: 1 day
_curtime: 2 hours
_evidon_consent_ls_
_evidon_visitor_ls_: indefinite
aid_key: indefinite
camfreq_: 40 minutes
chk: 3 months
chkChromeAb67: 3 months
chkChromeAb67Sec: 3 months
chkSecSet: 3 months
dV: 3 minutes
ipc: 3 seconds
limited_tracking_ad_key: indefinite
optout: 6 years
pi: 8 seconds
pp: 3 months
pubfreq___: 40 minutes
pubtime_: 1 month
repi: 2 seconds
uids: 3 months
Meta Audience Network (Meta Platforms, Inc.)
Meta Audience Network is an advertising service provided by Meta Platforms, Inc. In order to understand Meta's use of Data, consult Meta's data policy. This Application may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings. Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available. Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data. Place of processing: United States – Privacy Policy – Opt out.
Smaato (Smaato, Inc.)
Smaato is an advertising service provided by Smaato, Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
SCM: 21 days
SCM*: 11 days
SCMtemp*: 1 hour
VERVE (Verve Group Europe GmbH)
VERVE is an advertising service provided by Verve Group Europe GmbH. Personal Data processed: Trackers and Usage Data. Place of processing: Germany – Privacy Policy – Opt out. Storage duration: indefinite
Adjust (Adjust GmbH)
Adjust is an advertising service provided by Adjust GmbH. Personal Data processed: Trackers and Usage Data. Place of processing: Germany – Privacy Policy – Opt out.
GameAnalytics (GameAnalytics ApS)
GameAnalytics is an advertising service provided by GameAnalytics ApS. Personal Data processed: Trackers and Usage Data. Place of processing: Denmark – Privacy Policy. Storage duration: indefinite
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application. With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party. How to control or delete Cookies and similar technologies via your device settings Users may use their own browser settings to: See what Cookies or other similar technologies have been set on the device; Block Cookies or similar technologies; Clear Cookies or similar technologies from the browser. The browser settings, however, do not allow granular control of consent by category. Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome Mozilla Firefox Apple Safari Microsoft Internet Explorer Microsoft Edge Brave Opera Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting). How to opt out of interest-based advertising Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document. The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps. Consequences of denying the use of Trackers Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
PlayMarketing OU
Owner contact email: playmarketingou@gmail.com
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document. Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.
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